Growth in electronic quotes, but are e-applications lagging?
Thursday, September 25th, 2008
In our recent Portal Report (click here for more information), it was interesting to see how all of the existing and new portals have grown their quotation transaction volumes. This growth is despite a decrease by some portals in the number of products covered (a trend we believe is likely to be reversed, if RDR leads to new distribution structures as currently proposed, to ensure a advisors will be able to consider ‘Whole of Market’).
When increased use of Portal quotes is added to that fact that the major POS and Back-Office solution providers are also growing their user numbers, it is clear that technology is playing an increasingly important role in supporting how Financial Advisers are doing their jobs. Sure, there will still be those who are technophobic, but with the increasingly complex requirements of information gathering and provision, along with the need for auditability – often driven by regulation – we believe that technology is no longer a luxury, it is a necessity.
Despite the positive picture, the actual electronic submission of new business through portals remains disappointingly low! Whilst the picture improves if online submission through Providers extranets are taken into account (usually because of commission incentives) a report by Datamonitor this year shows that Advisers are still reluctant to complete applications online with only 50% doing bond applications online and only 37% doing pensions.
The reasons for not using online services vary and include ‘old habits’, the process being too lengthy, poor website design (including claims that they cannot find online applications – even when it is there!) and/or that they don’t always have the necessary information to hand when completing the application. With more and more people now being comfortable with online purchases from books and white goods through to supermarket shopping, the financial services industry should consider why more applications are not completed online and how it can improve this so that speed of processing opportunities and cost savings can be achieved.
Written by Mark Thelwell - Visit Website

