The Market for new IT systems may be tough at the moment but that is not stopping a range of new suppliers coming to market.
Last week at Mortgage Business Expo in Olympia, Irish based BrokerCRM announced their intentions to launch into the UK market. At first glance this is a nice system with some good value adds. Its look is modern and its usability high. It has a useful market segmentation and propensity modelling piece – analysing client purchasing habits and then segmenting the client bank accordingly for all marketing activity. Currently however it is still clearly supporting the Irish Mortgage broker and needs a new set of integrations and some further localisation before it can be a real contender in the UK. This work is due to complete in February although I suspect this is a bold target.
BrokerCRM Lite screenshot
On the 30th of November another system will be launched. 2020 Adviser is a insurance based CRM system from the consultancy firm 2020 Management Limited. The key selling point for 2020 is the system is based on one of the biggest CRM systems on the planet – Salesforce.com. We have begun to see more and more IFAs use sales force for contact management and with 1.5 million users worldwide using it for exactly this purpose, is an IFA is simply looking for a place to keep client information salesforce is a great option. 2020 plan to further enhance Salesforce and build in the integrations that take Salesforce from a good CRM system to a good backoffice system. We will watch how this develops with interest.
This adds to a number of new entrants in the last year including Profida and Voyant. The market may be tough but it doesn’t seem to stop the entrepreneurial spirit from flourishing in the IFA software market.
